Traffic isn't Everything

Recently, we were talking to a colleague and everything was about driving traffic to their site. And all I could think as we had this conversation was that traffic isn't everything. It's great, don't get me wrong, but if traffic doesn't lead to sales, is it really worthwhile?

Nope. Not really.

And it got me thinking about  how to turn traffic into conversions. And as I was trying to put together a post about exactly that, I came across an article on Search Engine Watch that is precisely what I was looking to convey. So instead of rewriting, I'm going to send you all to their site to read more about the small things we can do to turn traffic into sales. 

How to Increase Conversions: Ideas, Tools, Examples

I think there's a lot here that we can put into use almost right away to create an uptick in conversions -- which is really the whole point, right?