To Market, To Market: Las Vegas Summer Market 2020
The dog days of summer feel incomplete without a fully functioning Las Vegas Market Summer Market, a glitzy soiree where vendors, buyers, and ecommerce merchants gather to prep for a holiday season and the following year. This marquee event is especially intriguing as an example of West Coast marketing and commerce, and this year’s promises to be equally stellar.
With one exception.
The global Covid-19 pandemic has led to some changes, and understandably so. Gathering thousands in a venue even as large as this takes cautionary planning.
But the organizers of Las Vegas Summer Market 2020 are determined to put on a great show for those who just can’t stay away. Scheduled to kick off on Aug. 30, the event will feature permanent showrooms, as has been tradition. Temporary tradeshow presentations are not on the calendar.
If you haven’t yet attended an annual Summer Market fiesta, you’ve missed out. It creates a meeting point for designers and exhibitors to showcase their best products to buyers on a world-class, state-of-the-art campus in downtown Las Vegas. Cross-category entries in home furnishings, gifts, décor, and more create a delightful, even mesmerizing, experience for ecommerce sellers hoping to shape their inventory choices.
Because of concerns related to physical distancing, you must pre-register to attend one of the two sessions. Plan to continue your current regimen of social distancing and mask-wearing, and don’t expect to have all hospitality venues near the event open for business. Find more specific information here.
That said, organizers are determined to throw the best party possible despite these restraints. They offer this flipbook of tempting offerings to entice attendance. Curious about exhibitors? Here’s a list.
This year, an expanded webinar experience prior to the event’s kickoff makes it easy to take advantage of current trends. Pre-register to secure a spot.
The show must go on, pandemic or no pandemic. Ecommerce merchants are well aware that consumers are hitting their keyboards more often than ever to find goods, and the Summer Market is a great way to stay abreast of updated trends, products, and opportunities. Go if you can.
The Las Vegas Summer Market 2020 will be held Aug. 30-Sept. 3 at the Las Vegas Market complex, 475 S. Grand Central Pkwy., Las Vegas, Nevada. For registration and other information, visit their site.