Come Together: NRF’s Annual Retail Converge Conference Weeks Away
Put away your airline mileage card and skip the scheduling resets to be out of the office, because one of the big events attracting retailers every year is set to unfold over a computer screen. After a full year of scaled down sales, drastically altered strategies, and personal sacrifices, the National Retail Federation’s Retail Converge 2021 conference is still on, scheduled for June 21-25. The best part? You won’t need to leave home (or work) to attend.
The NRF bills itself as the “Voice of Retail.” Its annual Converge event offers networking, team building, trend information, and a host of useful ideas for making a new or existing retail business successful. Like most industry-based annual shindigs, it features a litany of great speakers from varying walks of life.
The best industry soirees take place in summer, so count on Converge to kickstart a busy sales season while focusing on tweaked strategies that adapt to the current state of consumerism. It’s increasingly happening online. With educational sessions, sponsor-led sessions, lunch-and-learn sessions, product demos, and interactive roundtables, few stones are left unturned.
Note that NRF’s 2021 marquee event is over, having attracted an impressive crowd. “Forward Together” provided inspirational material and guest speakers to whet the palate of all sellers. But they aren’t done, and the Converge event is a great way to discover how others in the retail biz are coping with this uncertain, chaotic time in history.
Get a feel for the timing and nature of each individual event on this page. It offers an easy-to-read schedule that will allow you to zero in on whatever intrigues you.
Are you feeling more connected to merchants operating in brick-and-mortar locations? You should. It seems as if each year that passes, the chasm between ecommerce and commerce-commerce shrinks. This is a telling moment in time, and a perfect opportunity for the two disparate entities find common ground.
The Converge conference is self-explanatory, as it draws a variety of merchants together to address issues related to commerce in general, including asset protection, supply chain, data privacy, marketing, corporate strategy, and leadership. It also incorporates ecommerce, digital, and mobile, to reflect the merging platforms on which merchants sell.
Tune in for motivational deliveries from Valerie Jarrett, a former senior adviser in the Obama administration, and Elizabeth Spaulding, president of Stitch Fix. Save time for the Speaker Spotlight address by the inimitable Diane von Furstenberg, an icon who has had to adapt to shifts in trends and regulatory influences over the decades. Other notable industry influencers are also slated to offer their expertise.
The Retail Converge conference may ignite a spark to cure the blues many are enduring after a year of uncertainty. Fees range from $395 for $595 for individuals, dependent on date of registration, and $250-$350 per person for retail team members (also contingent on timing). Register to participate here, and come prepared to experience invigoration.
The National Retail Federation’s mission statement includes the following language: “The (NRF) has represented retail for over a century. Every day, we passionately stand up for the people, policies and ideas that help retail thrive.”