Part 2: Automating Abandoned Cart Handling

How to Handle Abandoned Carts that Don’t Result in Sales (plus 3 Helpful Tools)

​Welcome back to the How to Handle Abandoned Carts that Don’t Result in Sales series. In part I of the series, we discussed the following:
 

• The reasons why customers abandon their carts: lack of trust or unexpected costs.

• How to reach out to abandoned cart customers in a timely manner: time is of the essence.

• Best practices for customer outreach: how to reach out to customers who abandoned their carts, using email and other avenues that we’ll discuss in part II.

 
Implementing the advice from the last blog can help you create an outreach plan at the precise timing. But what if you can automate some of the process while saving sales at the same time?
 
Now, we’ll discuss tools that can help you automate abandoned cart problems and regain sales.

​1. Optin Monster 
Optin Monster is a popular pick as a cart abandonment saver tool. It uses advanced page-level targeting to track the behavior of your visitors.
 
From there, Optin Monster will provide your customers with irresistible offers. This tool also comes with attractive and beautifully designed templates which are entirely customizable. Some of the approaches that Optin Monster includes countdown timers, floating bars, and geotargeting.
2. BigCommerce Cart Abandonment SoftwareWant to send automated emails for abandoned cart users? BigCommerce Cart Abandonment Software implements this approach.
 
It works like this: a customer adds an item to a cart. They close out of the browser or leave without purchasing.
 
From there, BigCommerce Cart Abandonment Software will send an email to your customer and remind them to come back.
 
You even have an option to add a coupon for extra enticement. Keep in mind that one of the reasons people abandon carts is unexpected (or high) shipping costs. An automated email with a coupon for free shipping can sweeten the deal.
 
3. Chatra Live Chat + Cart SaverHow about a pop-up chat box in real time when a customer abandons their cart? That’s what Chatra Live Chat + Cart Saver is all about.
 
This is a powerful plugin for engaging visitors. An interesting advantage is that you can see what customers are typing before they hit the send button. It’s almost like reading their mind!
 
How can you take advantage of undecided shoppers with live chat, including Chatra and similar services? Several approaches include:
 

• Determining the average time on the website from the time of browsing to making a purchase, triggering a live chat option after that time period. You can track time on your website by using Google Analytics.

• Nurture customers who reach a specific dollar threshold in their cart.

• Assist with payment problems in real time if incorrect information is submitted during checkout.

 
Implementing an automated process for abandonment carts can be a game changer for saving sales. Keep an open mind in terms of which approach works best for your business. You may begin with one idea or automated tool and then switch to another, tweaking to get your desired results.
 
Understanding your customers and their behavior can assist with scoring more sales while increasing buyer confidence. Meanwhile, these 3 automated tools can help you save time while overcoming abandoned cart obstacles.