Shopify

Part 1: Why Shopify Is Popular -- Advantages and Features
​

​Shopify is an ecommerce platform designed to help businesses create a webstore where they can sell their products. Compared to other hosted platforms such as WooCommerce and Magento, Shopify has gained popularity for its easy setup and intuitive user-friendly design.
 
However, just because Shopify is a quality platform and a name you hear often, doesn’t mean it is right for your business. That’s what we’re here to talk about. In this two-part series, we reveal the good and the bad around Shopify so you can make the choice for yourself.

The Advantages of Using Shopify
​So what makes Shopify so popular? Here are some of the advantages and features that e-commerce businesses love.
 
Shopify offers secure data encryption.
As a business, protecting your customer’s personal and financial data is imperative. To do so, an online shop needs an SSL certificate and PCI encryption, ensuring a safe checkout. In addition, Shopify comes with the Stripe gateway payment for security.
 
Shopify makes creating an online shop super easy.
Shopify provides a user-friendly platform, which makes setting up online shops a breeze. This is a real advantage for those not technically inclined, who don’t have time to waste building an e-commerce business. You can create a site within the interface and hit the ground running.
 
Shopify stores are mobile responsive.
In today’s age, with everyone glued to mobile devices, it’s crucial to have an online store that is mobile responsive. Without a mobile responsive ecommerce site, a potential buyer may get frustrated trying to order and leave. Shopify offers clean and fluid stores for those mobile shoppers to buy your products from home or on the go.
 
Shopify comes with a variety of built-in tools and integration.
By showcasing sale items, presenting coupons, and offering inventory control, Shopify makes it easy to customize. A plethora of built-in tools and integration features makes online sales go through smoothly with less hassle.
 
For example, features like abandoned cart recovery remind visitors who wander away that they still have items in a cart. And these built-in tools come in handy to help boost sales.
 
Shopify offers many attractive themes and designs.
When building a webstore, you will find a variety of aesthetically-pleasing themes and designs in which to choose – all for free! It makes it a painless setup without having to hire a professional site builder. It also means that they are ready to go, allowing a store to go live in a matter of hours or days. Sadly, if you want a Premium theme, it will cost extra. Still, there are many free beautiful and stylish themes to choose from.
 
Shopify comes with solid Search Engine Optimization.
Each theme is built with fast-loading, clean code that enhances search engine optimization, pushing your site higher in the ranks of Google. This built-in backend feature, along with other tools like Google ad landing pages and PPC social ads, can really capture your audience and make more sales.
 
As you can see, Shopify offers a ton of advantages for e-commerce businesses and online stores. There’s a lot to love. However, in the next part of this series, we dive into the nitty-gritty of the downsides and why it might not be the best choice for your online shop.