Shopify Collabs
the Two-Way Street of Influencer Marketing
A continuous stream of developments makes running an e-commerce business more and more palatable, with opportunities for fine-tuning, diving into a niche, and expanding your reach in the galaxy of online sales. One of the newest arrives courtesy of Shopify, a premier, multi-faceted platform designed to cater to mid- and low-volume sellers whose dreams are much bigger. Shopify offers integration through a subscription-based app, delivering a grand suite of tools to design a website, process payments, track inventory, and source products, among other offerings.
Along comes a nouveau offshoot called “Shopify Collabs,” and its name somewhat gives away its purpose. The ability for smaller online merchants to expand their reach by collaborating and building connections that once took several years to achieve is intriguing, and in the influencer era, it’s even more promising.
Collabs connects creators with merchants and tosses in a new way to make money for both. From the creator’s perspective, this real-time matching adds a head start with far less effort required. They may peruse brands and choose those that look appealing, ultimately striking up a promotions partnership by playing up products on social media sites. A proprietary Shopify tool records sales generated by creators, who then receive a pre-negotiated incentive reward.
The inherent benefits fall equally to both parties, as creators beef up their existing influencer statuses with a streamlined way to profit, and sellers gain a new method of essentially free, targeted marketing and advertising.
Shopify emphasizes the gem of passive discovery, meaning there is no effort required on the part of sellers. Creators/influencers drive their own search for products to pitch by using plug-ins to zero in on a worthy choice that fits their brand. It’s a time-saver for them, and an energized source of fuel for vendors whose focus is mainly on the daily business of selling.
Rather than hit-and-miss attempts to attract attention from someone who will introduce your store and products to large swaths of potential customers, Collabs allows those who are most likely to sing your praises to reach out first and initiate an agreement. Building a relationship with as much closeness as both parties desire, it could generate a surprising revenue jump.
Here are other functions and perks associated with using Shopify’s Collabs:
Develop enticements through discount codes and referral links that will catch the eye of the already intrigued.
Pre-design features through the app providing for the collection of pertinent details, such as niche, social media handles, and contact information.
Auto-generate shipments of promotional gifts to creators, who have pre-specified individual choices such as size and color.
Choose a proactive stance by searching the Collabs database for creators in your product niche.
Skip compensation headaches: Commissions are paid automatically through PayPal.
Track activity on a tailored dashboard.
Shopify Collabs is not yet fully in gear, but most features are up and running, so hop on and begin testing a new version of a growing trend in selling products on the vast online market.