Artificial Gets Real: How AI Will Change Your Business

Without a doubt, online sellers have heard and read about tips and tricks they would love to implement, if only. The “if only” often means having resources, time, and access. Totally understandable; doing business on the Internet brings challenges unanticipated by most.
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Enter AI, or Artificial Intelligence – a term you’ve likely heard repeatedly. There are misconceptions with respect to its applications. No, it is not all about robotic text creation. AI can be an amazing tool for aiding your business operations. More than half of all ecommerce entities use some form of AI to date, and that number will grow exponentially once the benefits are understood.

What may be a surprise to most is that content generation is only a fraction of AI functionality. It can be controversial if not managed properly. But the more technical aspects of Artificial Intelligence will peak your interest.

Do you want to increase sales? Are you aiming toward better understanding your customer base? Of course you are. So take some time to explore the possibilities afforded by Artificial Intelligence.

For online merchants, AI is particular useful in the following ways:

• Inventory Management
  The ability to predict future demand for your product mix, help with re-stocking items likely to sell, and avoid the dreaded “stockouts,” or inability to fill orders in time.
  

• Merchandising
  The stellar proficiency and accuracy of AI can empower configuration of images, for example, as vendors choose diversity in gender, race, image backgrounds, and anything that personalizes and improves your image presentation.
  

• Data Collection
  Acquiring analytic tools is more seamless and accurate with AI, allowing merchants to drill down to specifics about customers’ habits in browsing, buying, and even returning merchandise. Personalized inquiries enable customers to answer simple questions and locate the ideal product.
  

• Customer Service
  Efficiencies with communication save an enormous amount of time through Chatbots, which have become preferable than phone support. Key factors include response time, limitations, and NLP (Natural Language Processing) to ensure clear communications.
  

Public warming to automated functions is obviously quicker with respect to web functions, and in most cases, it’s completely stealth. Provided the results generated are accurate, representative, not misleading, and readable, you’ll find AI to be an effective tool that still offers you sufficient control.

As time goes on, the full range of possibilities AI presents will avail themselves to those who are interested. Choosing to transact business online proves you’re already amenable to all of the options digital innovation has to offer. Harnessing those that best fit your business is as easy as a web search and a bit of time to better understand how AI will fit your commerce model. For more information on AI and its reach into ecommerce, hit up this tutorial from Hostinger.