August 2024-Insight

Eco-Commerce as E-commerce

Learn about how you can capture the attentions of devoted earth lovers and gain revenues.

3-Minute Read

With summer in nearly full swing and temperatures skyrocketing around the world, those who pay rapt attention to climate change and environmental stewardship are fabulous targets for your online business – if you’re a serious, and not cynical, eco-friendly entity.

The movement to take better care of Planet Earth leans heavily toward younger demographics. That necessarily coincides with the most heavily represented online shoppers. Here’s your opportunity.
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It’s not quite as simple as crafting pro-environment marketing messages. It’s not as easy as choosing eco-sourced inventory. In 2024 it takes a bit more. And we have some examples you can use to formulate your own ideas.

The impact of social media in both commerce and environmentalism is indisputable, so jump immediately over to platforms such as Instagram, TikTok, even Facebook for relatively low-cost strategies. The ability to somewhat inexpensively upload digital and video content has transformed commerce, with “influencers” becoming less important than topics.
 
Take a peek at successful ecommerce vendors who have tapped into the seemingly endless market spearheaded by social media giant Instagram.
 

• ALLBIRDS
  You can’t go wrong with shoes as a product line, and this shoe seller hit the big time by merging a massive niche with social consciousness, and it’s been great for them. Allbirdsplays with photos, videos, and in-depth educational content to explain how and why they use sustainable materials in their products, sets them apart. It doesn’t hurt that their specific shoe selections were assigned catchy names, but considering consumers are smart, they back up claims and marketing efforts with an honest pitch.
  

• MEOW MEOW TWEET
  Surprise! This isn’t a craft player in the pet sector. Meow Meow Tweet crept into the exploding personal care sector devoted to using vegan products and eliminating chemicals. Their skincare line joins hygiene products, oral mouth care, and other cosmetic-related offerings that are an automatic choice among those hoping for more natural ingredients.
  

• PACKAGE FREE
  Taking a new approach to consumer demand, ingenue Package Free draws intrigue with its sustainability strategy of packaging and delivery. Their motto of “beyond single use” is attractive to earth-lovers, and their so-far minimalist product selection stresses the need to avoid waste. They produce non-toxic, minimalist ingredients, doubling down on the sustainability theme.
  
  

It's not hard to scour Instagram and other social media platforms for other examples of successful merchants capturing the hearts of eco-friendly consumers. A quick search will pay off in big ways.
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And if your thing is not really environmentally-sustainable products, don’t fret. There are thousands of alternatives, as there are limitless ways to use the tools offered through social media to boost your business. It takes just a little bit of study and a touch of creativity.