Your (Free) SEO Toolkit
PART 1: FREE TOOLS TO AMP UP YOUR SEO ANALYTICS
You’re ready to focus on SEO.
You’ve done the research and it’s time to dive in. Now you need tools. Just like you wouldn’t try to change a tire without the right implements at your side, you shouldn’t be trying to freehand your SEO.
There are tons of SEO tools out there, and plenty of them are free – even better.
Let’s take a look at a few of the top choice for SEO Analytics:
Google Analytics 4
If you only use one tool, this is the one.
It’s the favorite for a reason, offering an invaluable resource that delivers abundant data about your website/s. From site visits to locations demographics and traffic drivers and sources, Google Analytics gives you all the nitty gritty detail you need. All this data makes it easy to tweak strategies and drive growth of both site metrics and revenue streams.
Looker Studio
Previously known as Data Studio, Looker is a Google tool that allows you to seamlessly merge data sources to creates easy, sharable visualizations. This is what you’re looking for when you need incredible dashboards and customized reporting. Looker Studio is great for tracking KPIs, visualizing trends and comparing performance across time.
Mozcast
It’s designed to track all the changes to Google’s search algorithms, from the big ones we all hear about to the little ones that you might not notice. Mozcast is great at helping you keep on top of all the changes so you’re sure to be doing everything necessary for the best SERPs. It bills itself as a “weather tracker” for Google and we think it’s a pretty adept analogy.
Keyword Hero
Keyword Hero integrates with Google Analytics to put organic keywords back into your SEO strategies. It fetches data from your Analytics and uses advanced math and machine learning to generate keywords. In addition, it’ll provide data like semantic clusters they belong to, brand vs non brand, CTR, and more, to provide you a complete picture. While it’s technically free, there is a cap, and you can pay for additional access – perfect when you’re just getting started.
Google Search Console Enhancer
The first in a series of Chrome extensions, Enhancer works with your GSC to provide additional insights and features. Think of it like a turbo charge that allows you to fine-tune your Seo approach with detailed, usable data points.
Better Regex in Search Console
Another Chrome extension, this one amps up your GSC experience when you’re craving nitty gritty data. Its aim is to help you create modern sophisticated search patterns that allow you a deeper dive into query data from your website. It features presets specifically designed for SEO use and allows you to create and save your own – the best of both worlds.
Lost Impressions Index Check
Finally, Lost Impressions Index Check is from TameTheBots and its goal is to help you identify where you’re losing visibility in search results. It’s essentially a URL inspection test, allowing you to compare one time period to another, helping to identify gaps and fix them quickly.
Now that you know where to start, go play with a few of these tools and let us know what you think in the comments below. We’ll be here working on additional posts in this Toolkit series, looking at more free tools for crawling and indexing, keyword research, dealing with linking, and mobile SEO.